Wednesday, February 22, 2012

How to deal with the strong challenge of the traditional lighting giants

The traditional lighting giants did not stop the pace of integration in the field of new light source LED. In the past year, OSRAM on the acquisition of three companies in SITECO, Encelium, TRAXON. The acquisition last year enhanced its strength in the field of control systems, lighting management systems, lighting design, it has a downstream customers and team of designers and other valuable resources in these enterprises, and sales network will also be further improved.

Philips acquired LUMILEDS company, completed the layout of the upper and middle reaches, within the next few years, it acquired more than 10 enterprises to focus on the LED segments. GE acquisition of LED electronic drive pioneer Lightech company's message also attracted industry wide attention.

In any case, in China LED lighting applications market, the domestic LED lighting applications enterprises directly facing the strong challenge these traditional lighting giants.

First, the traditional lighting giants giants has substantial capital, even through the acquisition of means of access to technology sources, can also be heavily Careers. In fact, in the laboratories of these companies, the more advanced LED lighting products have been forming, they just do not want to push the market as soon as possible, otherwise it will shorten the cycle of the profits of the energy saving lamps.

Secondly, the traditional lighting giants fairly thorough understanding of the lighting. LED lighting, LED only source of technology, the lighting is the end-result. Domestic enterprises it comes to LED lighting will think of the light efficiency and conservation, in fact, this is the surface is more important is the insight of the lighting itself. This includes the color temperature, color rendering, light failure, cooling, installation environment, the understanding of a range of parameters, after all, is the greatest reward of the lighting is comfortable.

Finally, the traditional lighting giants have a strong brand and channel resources, which is a short board with a huge LED domestic enterprises. The influence of the brand not tired out, energy saving lamps, for example, many consumers only look for Philips, Osram brand. Channels, on the one hand, sales outlets, on the other hand, including after-sales service network, the former to provide consumers with the convenience of purchase, which provide consumers with the convenience of maintenance. Both are indispensable, especially the latter, shape plays an important role on corporate brand.

LED lighting profile as a global battlefield, market competition will become more intense. Currently, LED commercial lighting still in the early civil lighting has not been activated, lighting applications such as LED wrist watch is in the lactation, and the traditional lighting giants are still trying to achieve transformation. Therefore, China's LED lighting applications enterprises to seize the strategic opportunity, filled the short board, seek to gain advantage in the traditional lighting giants before the transition, so as to grasp the initiative in future competition.

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