LED era, information is the opportunity

EU, from 1 September 2009, all supermarkets are not allowed to sell incandescent bulbs, and do not sell high-pressure fluorescent lamps, only cheap LED light bulbs can be sold. Then other countries, the next step? Still vigorously promote energy-saving lamps, or actively developed LED lighting? Frankly, energy-saving lamps manufacturing process using a lot of mercury, the impact of mercury on the environment is great, especially for energy-saving lamps scrap handling, fix the environment will cause significant pollution.

The world's countries have attached great importance to the development and utilization of LED, Japan's NEC has developed a new type of LED light bulbs, now the general shape is similar to incandescent bulbs, are rapidly spread to ordinary families. World famous printed circuit board production company of Austria AT & S is actively developing LED printed circuit board, and planned to class printed circuit board as the backbone of future products. Matsushita Electric Works in 2 to 3 years prior to the development of a suitable LED with high thermal performance of the CEM-3 CCL.

The current South Korean government is implementing the lights replaced with LED lighting program. South Korea's electronics industry associations took the lead in the world KPCA LED printed circuit board with a standardized, set up the LED printed circuit board with a working group, is losing no time to develop the standards, promote the LED printed circuit board with the standardization work.

Japan's electronics industry (JPCA) has released this year, the Association developed "JPCA-TMC-LED01S high-brightness LED electronic circuit board standard" and "JPCA-TMC-LED02T high-brightness LED electronic circuit board test methods."

China has been talking about the product structure adjustment, LED energy-saving features, LED lighting is bound to make a very important industry. Extensive use of LED lighting, a huge market, China's energy consumption will not only have a huge impact, but also will provide for our printed circuit industry, a huge market.

Information age, information is the opportunity, entrepreneurs have to see whether the LED business, let us prepare to meet the era of LED lighting!

In China, the ordinary energy-saving lamps and LED lamps compared the situation to save money

Household electricity calculated using the 10 lights: (comparative data based on: an ordinary incandescent lamp by 15-20lm / w, ordinary energy-saving lamps by 30-60lm / w, LED lighting products by 120-150lm / w basis, this data is only done comparison reference purposes, slightly different in different parts of the market price.)

1, ordinary incandescent electricity:

10 × 60W / only × 5 hours / day × 365 days / year = 1095000W / h = 1095KWh

Year of electricity = 1095KWh × 1RMB/KWh = 1095RMB

2, the general energy-saving lamps of electricity:

10 × 15W / only × 5 hours / day × 365 days / year = 273735W / h = 274KWh

Year of electricity = 274KWh × 1RMB/KWh = 274RMB

3, LED energy-saving lamps of electricity:

10 x4w / only x5 hours / day x365 days / year = 73000w / h = 73KWh

Year of electricity = 73KWh × 1RMB/KWh = 73RMB

Annual savings of electricity relative to incandescent LED lamps: 1095RMB-73RMB = 1022RMB

Lamps into initial purchase cost:

1, ordinary incandescent: 10 × 1RMB / only = 10RMB, the average life of 2000 hours (about one year).

2, LED energy saving lamps: 10 × 55RMB / only = 550RMB, the average life of 30,000 hours (about 6 years).

Based on the above comparative analysis of the data input costs recoverable year:
LED lamps can be put into 550RMB-general energy-saving lamps 10RMB = 540RMB

Saving electricity 1022RMB / Year = 482RMB (surplus)

Taking a medium-sized supermarket stores electricity calculated using the 1000 Light: (comparative data based on: an ordinary incandescent lamp by 15-20lm / w, ordinary energy-saving lamps by 30-60lm / w, LED energy saving lamps by 120-150lm / w basis, this cross-referenced with the data only to do with, slightly different in different parts of the market price.)

1, ordinary incandescent electricity:

1000 × 60W / only × 12 hours / day × 365 days / year = 262800000W / h = 262800KWh

Year of electricity = 262800KWh × 1RMB/KWh = 262800RMB

2, the general energy-saving lamps of electricity:

1000 × 15W / only × 12 hours / day × 365 days / year = 65700000W / h = 65700KWh

Year of electricity = 65700KWh × 1RMB/KWh = 65700RMB

3, LED energy-saving lamps of electricity:

1000 x4w / only x12 hours / day x365 days / year = 17520000w / h = 17520KWh

Year of electricity = 17520KWh × 1 元 / KWh = 17520RMB

Annual savings of electricity is relatively common energy-saving LED lamps light: 65700RMB-17520RMB = 48180RMB

Lamps into initial purchase cost:

1, the general energy-saving lamps: 1000 × 20RMB / only = 20000RMB, the average life of 8000 hours (about 2 years).

2, LED energy saving lamps: 1000 × 55 Yuan / = 55000RMB, the average life of 30,000 hours (about 6 years).

Based on the above comparative analysis of the data input costs recoverable year:
LED light bulbs can be put into 55000RMB-P 20000RMB = 35000RMB-saving lights to save electricity 48180RMB / Year = 13180RMB (surplus)

U.S. LED lighting industry analysis and market forecasts

San Diego, California held conference call"2011leds conference". U.S. Department of Energy (DOE) program manager JimBrodrick lighting as the first spokesman, made a presentation entitled the report "The United States state of the LED industry and market forecasts", JimBrodrick in the report describes the solid-state lighting (SSL) technology and limit the success of LED lighting products in other applications procedures used in the technical shortcomings.

    First, Brodrick described DOE SSL and focus on the reasons for LED lighting technology investments, quoted in Department of Energy report released earlier this year, Brodrick said that if the seven kinds of traditional lighting LED lighting applications all from the alternative, may be annual savings of Energy 233 megawatt hours (TWh) of electricity - enough to support nineteen million households electricity.

    Brodrick in the middle of the report describes the SSL industry of the United States, spoke of LED lighting products, he introduced: "If you start from a blank sheet to design and to produce a product that is really very good." He added that good design must address all aspects of a lamp, including LED chips, optics, electronics, thermal management and mechanical design.

    Brodrick said, LED lighting used recessed downlights, outdoor area lighting, 2x2 feet in the dark and frozen lighting lamp trough lighting performance are perfect, but the LED bulbs used in only a small modification with lamps, linear replacement lamps and concave circular ceiling lighting performance is not so good. But. The four feet linear LED lamp has been gradually improved, close to the efficiency of fluorescent lamps, but the directional LED light output and distribution of fluorescent lamp as the light is still not as good as divergent as the cylindrical type.

   Nevertheless, Brodrick said in light output and cost advantages in some applications or applications, such as those hard-to place for longer life on the LED lamp. He also said, LED lamp on the vibration often occurs in the region and climate extremes is still a good choice. Another example is that only a small light bulb with a modified lighting, Brodrick said that while LED technology has been applied to this getting better, but they are generally inferior to incandescent light output, light color quality and light distribution.

    Brodrick also recently introduced the Department of Energy test: Energy purchased the 33 LED torches in eight major U.S. retail stores for testing, the results show that the majority failed to meet basic performance parameters, consumers are more satisfied with incandescent or halogen the lighting effects.

    In color quality, Brodrick said, LED manufacturers have made significant improvements, more stringent classification of lighting manufacturers is helpful. DOE will continue its multi-year program plan for SSL to increase lumen output and performance targets. In performance terms, Brodrick said: We are seeking to achieve cold white light 258 lumens / watt.

17 LED company performance mainly depends on the Chinese government subsidies

According to incomplete statistics, from January 16, 2012, 40 in A shares and LED industry-related companies, 22 China LED lighting companies issued a performance notice, of which 17 companies pre-increase, five companies pre-cut. By the company from pre-view, a substantial part of the profits growth, government subsidies, is still an important source of income.

An optical three expected net profit up 110% more than expected net profit of 880 million RMB; BDO Runda 2011 net profit of approximately 3.52 billion yuan to 411 million RMB, an increase of 80% to 110%, the two are LED industry chain enterprises. Although a higher increase, but the financial data, government subsidies are still three optical important source of income. In its three quarterly profit or loss of government subsidies reached 598 million RMB, since they receive government subsidies totaling 467 million RMB. Similarly, BDO Runda three quarterly government subsidies reached 299 million RMB.

Without government subsidies, slower growth in the company's performance. Such as LED lighting in the area the highest proportion of total revenue Hongli Opto-electronic, is only a slight increase of net profit up 5% to 20%.

In these companies, the LED industry, the main industry of only eight companies, many of the other companies involved in LED industry just last year, the amount of investment from the hundreds of millions to billions of RMB range.

There are too many enterprises to enter the LED lighting industry, there are many large companies are doing China LED Flashlight business, which also resulted in full ahead of the investment industry, blind investment and repeated investment phenomenon; In addition, the rapid production ahead of growth and product promotion, but also to expand the practical effects of the product. The adverse consequences of this, the industry entered a phase advance period of consolidation.

The industry believes that, LED industry as a new industry, at the moment is experiencing the pains of periodic overcapacity. The next two to three years the road still twists and turns the LED industry, shuffling will continue.

Alliance is leading the LED lighting revolution

China had more than 5,000 LED lighting business, but business enterprise concentration is low, there is no a domestic sales of 10 billion LED business, the size of the top ten companies accounted for only 16.5% of market share; the other hand, R & D strength, "Eleventh Five-Year" period, LED input of the entire technology program is 350 million RMB, the equivalent of only one year into a business of Philips and our commitment to more than 100 units.

To get the industrial competitiveness, to seize the strategic high ground of new industries, semiconductor lighting industry must join together to carry out research and development. In the tradition of lighting, China is a producer. In the wholesale China LED lighting industry, the competition became international, and past development patterns to gain a foothold.

November 9, 2011, led to the establishment of the China International Semiconductor Lighting Alliance (ISA), held in Guangzhou, the first members of the General Assembly, the alliance members, including Philips, Osram, GE and other giant international lighting companies. "You could say, in strategic emerging industries, which is China's first launch and play a leading role in international organizations, which means that the status of China's LED industry is being internationally recognized.

In 2003, the Ministry of Science and that promote the formation of the Solid State Lighting R & D and Industry Alliance, industrial technology innovation through strategic alliances, combined with the formation of the research, joint innovation, platform, standards promote, support and other aspects of the sound development of the project model, and now there are 176 member units, including enterprises, universities and research institutions.

Establishment of the alliance is not simply the ability to solve the problem of weak business innovation, the most important is to solve the combination of industry to realize the industrialization of scientific and technological achievements, to allow industry to grow up as quickly as possible. Each of the alliance companies do not have conflicts, but also on the R & D in terms of investment in each company are also smaller, there is that we have to solve the problem, so the results can be shared.

Alliance for the development of LED industry has played an important role, there are 10 LED as the main business of listed companies, to join the alliance of businesses throughout the industrial output value accounted for 90% of the country, and recommended the formation of five technical standards , the lack of standards in the LED industry, the Union would no doubt know more right to speak.

Currently, the alliance enterprises are self-financing to build the "National Key Laboratory of Semiconductor Joint Innovation", and build institutional innovation of open and international industry, public R & D platform. For this platform, companies show high enthusiasm. Currently, 17 China LED Flashlight companies to raise capital of 15 million.

Apple cancel the offering iPhone4S in China, triggering riots

This is only one vendor's product can make people queued through the night, can also lead to "scalper" out in force, and that is Apple. Beijing 2012 January 13, 7 am Apple started selling the iPhone 4S in China, although this time has passed from the sale of the first iPhone 4S three months, although the Hong Kong version of the iPhone 4S price has dropped to 5000RMB, but Apple fans with the scalper is still fanatical pursuit. However, the result is a disappointing things: the Apple China mobile phones store abruptly announced the cancellation of sale, triggering scalper's shouting and fans out of control.

     People! In addition to people or people! Although the day of Beijing's temperature below zero, but the Apple store front or full of people. Back in Beijing last night from the Apple store has more than 1,000 people lined up.

     Night two in the morning, the number began to rise. In order to prevent accidents outside the team has played a cordon around. Stores not only in front of police, security, and even special police, armed police also came to "escorting", it seems that once the sale has attracted the attention of the whole Beijing.

The audience were waiting in the cold night, the audience's expectations of them in a warm and did not wait for Apple to open store to sell. Apple announces "iPhone 4S starting to cancel, today is no longer available products." The news made ​​everyone dumbfounded. Mess up the order immediately, and now many users gathered at the scene, and shouted to open the door. Apple stores have been closed this door, there is no response.

Currently Apple has not yet made ​​any views on this incident.

South Korea's ambitious want to be the world's first LED Industry in 2020

South Korea plans to stage 2 upgrade points to 60% penetration rate of LED lighting will drive the 2020 Korean LED lighting accounted for more than 40% value share.

Korea was published in June 2011 " LED light bulbs 2060 Plan", set in 2020 of its LED lighting will reach 60% penetration target.

Following the South Korean government "LED lighting 15/30 universal plan" (since 2006 to promote) after he announced in June 2011 "LED lighting 2060 Plan", which, in 2015 the former Department of LED lighting accounted for the overall share of South Korea will reach 30 % target, the latter in 2020 will reach 60% penetration rate of LED Lighting targets. In addition, according to Ministry of Knowledge Economy Survey, 2010 South Korea is only 2.5% penetration rate of LED lighting.

To speed up the popularization of LED lighting pace, South Korea, LED lighting not only express universal process, but will create a public market, the demand for LED lighting to enhance the civil and construction of universal basic, in order to achieve these goals.

South Korean government in promoting the development of the LED market, especially in promoting policies and mechanisms above, there are some good experience, the South Korean government to create demand first, second, focus on business application capabilities, three focus on sustainable development. And set up four centers to integrate industrial development, such as agriculture, automotive industries. In addition, the South Korean government has been implementing major government-led corporate strategy, together with the bank by the government to provide funds for the enterprise to cultivate a large enterprise groups. The final production of large enterprise groups not only become the main business, the backbone of foreign trade, and is open technology, the introduction of foreign capital, information and intelligence gathering core strength. Attention to applications driving the market. In the early development of high-tech industries, are generally first Korean domestic market as "innovative services and products," the testing ground for the rapid development of high-tech industry and access to international markets play a key driving force.

South Korea made in 2012 "the world's top three LED industry power", the world's first LED industry in 2020. On the one hand, governments and enterprises to vigorously promote LED. Other hand, the lighting industry is largely constituted by SMEs, competitive nature of technology is not enough, will be in the future pay more attention to technology and applications research and development, currently in South Korea in the cheap LED torches business, companies have more than 890.

Barclays Capital forecasts 2012 LED industry ten topics:

Barclays Capital predicts that the LED industry in 2012 will usher in "flat year" by the excess capacity, the average selling price (ASP) pressure and moderate growth in demand for wholesale LED light bulbs and other factors troubled. However, the power LED and MOCVD equipment in the semiconductor industry and MOCVD equipment to upgrade the market still has some opportunities.

1 Although the LED manufacturers weak capital spending, but the MOCVD equipment vendor for equipment upgrades may add additional revenue streams. MOCVD equipment upgrade revenue of $ 200,000 (simple upgrade) to 150 million.

2. MOCVD equipment replacement market is unlikely to increase. LED manufacturers and end-market demand, revenue growth will slow hinder the expansion of large-scale MOCVD equipment replacement. Although some of the MOCVD equipment suppliers and major customers are used refurbished / unpacked MOCVD equipment to remove the damaged parts before upgrading, and once again provide the warranty period, the equipment manufacturers for first-and second-line LED is still not attractive.

3 gallium nitride (GaN) / silicon carbide (SiC) power electronic devices will become a MOCVD equipment in the growth of small applications. STMicroelectronics (STM), Infineon and Analog Devices are all purchasing from AIXTRON and Veeco MOCVD equipment.

4 Although the U.S. Applied Materials, Inc., and some Chinese manufacturers, also joined the market, but the main equipment supplier or AIXTRON MOCVD and Veeco, both MOCVD market share of 90 percent, and will benefit from the MOCVD equipment update.

5 Although the Barclays that Applied Materials, Inc. can not acquire any large LED equipment suppliers, because in 2011 it has acquired the semiconductor equipment company VSEA, but the LED device manufacturers still exists the possibility of mergers and acquisitions.

6 The United States and Europe will perform incandescent ban, but in view of existing incandescent inventory, the move is unlikely to promote the 2012 LED market demand. The LED lights will really become popular in Japan.

7. LED components / lighting prices will make the non-residential project payback period is more optimistic. Barclays estimated that 2011 LED chip / component, the average selling price dropped 30-40%.

8 Although the government may provide a variety of subsidy policy, but the China LED lighting products market demand for LED may be together with the overall market decline. There is no indication that the eight billion yuan the central government subsidies have now been deployed.

9. LED lighting market penetration will increase steadily. As the average selling price pressure, LED component suppliers related to revenue growth will slow down.

10. Barclays said, Samsung, and LG Innotek, Seoul Semiconductor LED suppliers such as South Korea's product quality has been improved. Samsung and LG will probably be the Cree, Osram, Nichia and Lumileds LED manufacturers and other traditional first-line major threat.

LED lighting, just like the golden glow

In the global carbon reduction atmosphere under, LED light source with high efficiency to replace the traditional light sources emitting less efficient opportunities; However, LED lighting manufacturers should rapidly expand production capacity actively to access, more importantly, to change the traditional manufacturers of thinking, that is from supply-side oriented toward demand-side oriented, have the opportunity to be more close to the market square.

First, the global LED lighting market continues to grow

LED technology continues to improve and prices continued to fall, which is the main reason to promote LED lighting applications in significantly improved. 2010 the global LED lighting industry market size of $ 5 billion, representing growth of 46% in 2009. 2011, continued attention to energy issues, to find a better alternative to light-emitting efficiency is a necessary trend, LED lighting market is expected to continue growing, the market size in 2011 will reach $ 7.1 billion. Luminous efficiency of LED components, the price dropped to close to traditional light sources, as well as the overall design of LED torches to be mature, becoming the second choice lighting, LED lighting is expected to continue to enhance the penetration rate is expected by 2015 the global LED lighting market will up to $ 21.7 billion.

Second, North America, Europe and China as a major market demand

LED lighting applications in lighting, in order to North America, Europe and China as the three main application areas. LED lighting industry in 2010 accounted for the largest in North America, up 34.5%, followed by China, 30%, Europe 26%, other regions accounted for 9.4%. Outlook 2011, still the largest market in North America, accounting for up to 33.2%. Other regional countries such as Japan, the government policy support by the 311 earthquake and the after effects of the end consumer it is growing emphasis on energy-saving lighting of choice, accounting for 2011 is expected to increase. Substantial growth in other regions under the influence of a slight decline in the proportion of the overall performance of China LED lighting in 2011 is forecast to be 27.7%, accounting for the other regions increased to 12.6%, 26.4% in Europe.

Third, LED lighting industry trends

Development of LED lighting, in 2011 the market has become a focus of much attention.

Point out the following:
First, the component-side light-emitting efficiency and price decline, prices are no longer makes the lighting people are deterred from visiting; two incandescent light bulbs to disable policy implementation, will drive the business in 2012;
Third, replace the light source-LED bulbs grow rapidly into the mainstream;
Fourth, the lighting design into human factors engineering, expect from the demand side designed to meet the physical and psychological needs of consumers of lighting products;
Fifth, to promote LED lighting, pathway layout is facing serious challenges.

India LED market grew rapidly, the world's most potential market

In the occasion of the global LED market continues to expand. LED market is growing rapidly in India, becoming one of the most influential of the LED market. 2011, the Indian LED market reached 10.2% average annual growth rate of more than. LED products market in India mainly in the automotive, consumer electronics, communications, computers and lighting industries.

LED lighting market space in India: the overall annual growth rate will be 41.5%

With India's rapid progress of urbanization and industrialization, a large number of India's surge in demand for electricity, and consumption is also a lot of growth. Lighting power load 12% in India, if it is folded into carbon dioxide released, the combined, for a total energy consumption, will result in 52.5 billion tons of carbon dioxide emissions is only used for lighting. Thus, with energy saving features of the LED demand growth, according to data, if 25% of India's lighting system, LED lighting power load into a load of carbon dioxide emissions will be able to directly reduce emissions by 25% per year in India, its value of about 13 billion euros, which is a huge market.

It is reported that India's overall growth rate of the LED lighting market will be 41.5% until 2015. 2009 is only $ 49 million, which represents 3.1% of the lighting market, which means that market space and potential.

India imports mainly by demand for LED products

India's demand for LED products mainly rely on imports in 2004, imports amounted to 6,470 in India LED million U.S. dollars, import volume in 2005 has increased to 7,123 million U.S. dollars, import volume in 2006 reached 8,850 LED million U.S. dollars, annual rate of more than 11.93%, to 2010 India is expected to exceed $ 1 billion, 12% annual growth rate of breaking is quite the global LED market growth potential in emerging markets.

LED interior lighting market in India still need to cultivate

It is understood that in the Indian market, LED lighting is mainly outdoor use, many of the streets or on the monument, cheap LED torches is common outdoor use in India. At the same time, we can also see the LED lighting market in India has been limited: first, the price is too high, LED prices to drop at least 3 times. In fact, a lot of LED lights can be placed directly on a number of other direct replacement of fluorescent lamps, but the price is expensive, many people want the. Therefore, LED products must let people can bear in the economy. Another aspect, consumer awareness is still relatively low.

SMS is about to become obsolete? Sonera: Christmas SMS volume fell 22%

If the answer is yes, for telecom operators is not good news.

However, Finland, Australia, Hong Kong operators must accept this reality. Christmas Eve in 2011, these three countries and regions, SMS usage has fallen markedly.

Finland. According to Finnish telecom operator Sonera statistical data, people in the Christmas Eve message sent 8.5 million, compared with last year's 10.9 million decreased 2.4 million, a decline of 22%. And another operator for young users DNA, is also experiencing this decline - 5.6 million text messages sent this year than last year's 5.9 million less 30 million. BTW, the Finnish population is 540 million.

Australia. According to an independent blog author Richard Blundell integrated data telecommunications operator Telstra, Telstra's network to send text messages within the Australian passion also decay in 2010, sending 881 per person in 2011 this figure dropped to 810.

In fact, according to Telstra's data, from 2006 to 2010, sending text messages has been growing, and in 2010 began to turn downhill. According to Australian Bureau of Statistics (ABS) data, data usage surge in 2011, a year ago, only a single mobile data traffic throughout the year more than 400 M, 2011 annual average flow rate of each mobile phone use 1.6G, an increase of 3 times.

SMS decline, increased data traffic, because people are increasingly turning to Facebook, Twitter, BBM or iMessage and other tools to communicate. Such as voice intercom application Talkbox very popular in Hong Kong has become a way of eroding SMS users (students reply comments area: Whatsapp the most popular, Talkbox at the back). Christmas this year, Hong Kong, the number of China mobile phones users send text messages dropped by about 14%, down from 29.92 million 21.62 million. Hong Kong resident population of approximately 700 million people (2010 data), the average per person in 2010 to send 60 text messages in 2011, this figure dropped to 49.

The number of Americans send text messages did not decline, increased year by year. But growth is slowing, according to UBS telecom analyst John Hodulik statistical data, the first quarter of 2011, net U.S. carrier text messaging increase of only 10% lower than the first quarter of 2010, 16%. MGI analyst called this trend "SMS erosion".

Apple iPad change our lives

 iPad turned out, no doubt the technology sector in 2010 added a splendid touch. "We create the tools, then tools shape us." IPad has brought us convenience, while also unconsciously change our lives, work. A site of 500 recently released a survey of more than iPad users. From these data, we can understand more or less iPad to our way of life brought about change and change of trend.

     1, about two-thirds of the average daily user iPad 1 ~ 5 hours.

     2, nearly 30% of users said that iPad has become their main "computer."

     3, browse the Web, Email and social networks become the most important use of iPad.

     4, the average investigation time for the use of electronic equipment: iPad> Laptop> Desktop> Smartphone.

     5, more than 35% of users expressed a preference for browsing on the iPad.

     6, more than half of the users to download at least 20 applications.

     7, about 40% of users buy at least 10 applications.

     8, nearly 80% of users said they used the application of less than 10.

     9, about 75% of users read on the iPad, but people seem to prefer the feeling of reading on the Kindle.

     10, nearly half of the users is the 3G version of the iPad. This is beyond people's expectations.

     11, almost all respondents neither buy MacBook Air, even the minority who said this does not reduce the time they use the iPad. If you have a choice, people are more willing to have iPad.

     Accordingly, we can not say modest beginnings, after all, iPad or class iPad media tablet has not been as popular as cell phone off. However, "any new media is an evolutionary process, a biological process of fission."

Throughout the evolution of electronic media form, and then take a look at iPad - stronger than a MP3 Media Players, portable than a computer, as if a master of new media player. With the rapid development of mobile communications and the popularity of tablet PCs, the entire human life in the future will be shaped into what circumstances?