According to reliable sources, Blackberry China President Xie Rui will be officially retired in December 2011, will take over the post of sales in China is currently the vice president and Asia-Pacific vice president of integrated marketing Alex Lambeek, and Xie Rui BlackBerry will remain to play China, a consultant.
Xie Rui (right) / Alex Lambeek (left)
Blackberry Replacing the post of president of China, reason is very simple, mainly because of BlackBerry's dismal sales in the wholesale China mobile phone market, sales of the same or even less than one percent decline in Nokia, monthly sales of less than 400 mobile phones.
In order to get rid of this dilemma, blackberry has developed for the Chinese market in 2012 a new strategy. On the one hand and China slowdown custom product co-operators in favor of greater efforts to build its own retail channels, and increase in China's BlackBerry experience stores and outlet stores; the other hand, lower end of the price with the introduction of similar buy BlackBerry BIS giving six months or a year of subsidized services, in short, is to increase sales.
Xie Rui (right) / Alex Lambeek (left)
Blackberry Replacing the post of president of China, reason is very simple, mainly because of BlackBerry's dismal sales in the wholesale China mobile phone market, sales of the same or even less than one percent decline in Nokia, monthly sales of less than 400 mobile phones.
In order to get rid of this dilemma, blackberry has developed for the Chinese market in 2012 a new strategy. On the one hand and China slowdown custom product co-operators in favor of greater efforts to build its own retail channels, and increase in China's BlackBerry experience stores and outlet stores; the other hand, lower end of the price with the introduction of similar buy BlackBerry BIS giving six months or a year of subsidized services, in short, is to increase sales.
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