Monday, October 24, 2011

Philips: everything started from the lamp.


Back in 1891, Gerard Philips and his father set up a light bulb company, five years later, his brother Anton joined. They quickly expanded the bulb all around the world.

In 2011, the 120th anniversary of Philips.

The fall of 2011, Eindhoven, the Netherlands, Philips birthplace, in the center of the corner of its global illumination: light just like ocean waves, spread vent in the ceiling, the ground until the bath, the sound waves coming from the room four, which is Philips
cheap LED lights created a dream-like shower scene.

And this is only part of their home lighting in horticulture, medical, office, cities, schools, entertainment, shopping malls, hotels, industrial, automotive lighting market segments, Philips also made many layouts, lighting invested heavily in research and innovation solution.

Just this year, took over as CEO of Marriott London, 120 years in the Eindhoven Philips Innovation Conference, but also spared no effort to express their determination to support the development of LED.

"Recently, we have an efficient energy-saving lamps and lighting solutions updates Malaysia and the Netherlands highway lights, and for these expenses and saving the return rather I believe that today's innovation and investment will bring returns tomorrow . "Frans van Houten said.

However, the vision and the reality of growth still have a long distance.

October 18, Philips released its third quarter of this year, quarterly, announced Philips to achieve 6% sales growth, and start the € 800 million while operating cost reduction programs. The profit before interest, taxes, amortization (EBITA) from the third quarter of 2010 fell to 11.8% in the third quarter of 2011, 6.8 percent, slightly lower than the second quarter of 2011.

Although the
wholesale LED lighting has 32% growth, promote lighting business to achieve 8% growth, but sales and R & D investment and raw material costs, and Philips Lumileds Lighting company and home business income leads to poor performance decline.

End, Philips will cut about 4,500 jobs. Houten said, "This is a regrettable decision, but in order to improve the operation mechanism, enabling organizations to become more flexible, leaner, more competitive as a measure inevitable."

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