the Christmas holidays this year, search for gifts and store 44% will come from mobile devices

September 7, 2011 afternoon, Google is expected in the latest report, based on growth data over the past few years, the Christmas holidays this year, consumers in the last minute search for gifts and store 44% will come from mobile devices.

According to Google's statement, in the U.S. market, 44% of the total search volume from the smartphone. This is for paid search and search engine optimization is of great significance. For example, in smart phones on the smaller screen, only the highest ranked search results will be consumers' attention.

Google for the past two years the U.S. consumer mobile shopping patterns were studied. Google found that, during the Christmas holidays, the amount of search from mobile devices will be two peaks, first appeared in "Black Friday" and the second in the last weekend before Christmas.

2009 and 2010, mobile search showed the same trend. But in 2010, the amount of search from mobile devices has increased significantly over 2009. Expected type of search will continue to grow.

Google also said that relative to other users via wholesale china cheap mobiles users search for products and stores are more likely to eventually appear in consumer behavior. According to 2011 survey data from AdMob, Google said 65 percent of the respondents replied in the affirmative the following question: Do you find businesses have used smart phones, and then make a purchase? Other data also reflected the same trend.

Google's survey also showed that the wholesale discount cell phones and tablet PC users this year will begin shopping before Thanksgiving. Therefore, businesses need to address this part of the consumer, especially a growing number of iPad users ready. In addition to search engine optimization and paid advertising, there are other ways of online business optimization services, for example, consider using HTML5 technology, applications and landing pages, etc.

Google engineer Michael Muslim grid (Michael Slinger), said Google's most advertisers is still not mobile optimized search results, in February this year, this part of advertisers accounted for 79%. Google's data shows that consumers are getting faster and faster acceptance of mobile technology for mobile technology but have not yet optimized for online services, or not yet developed mobile paid search strategy, retailers and marketers will be left behind.