Showing posts with label
cheap LED ， wholesale LED ，wholesale downlights.
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Showing posts with label
cheap LED ， wholesale LED ，wholesale downlights.
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The stimulation of national policy, "energy saving" has become one of China goals of economic restructuring, environmental protection and energy conservation-related industries will also receive long-term development. Among them, the green lighting energy-saving, energy-saving technology industry, demonstration projects, energy-saving products energy-saving projects have been listed as key projects. In addition, in promoting energy efficiency in commercial and residential, to speed up energy-saving facilities, strict use to manage and guide consumer behavior, promote the use of the residents in energy-efficient appliances, cheap LED lighting products. And the "semiconductor lighting 'included' technology industry to increase energy conservation demonstration" project.
The fourth quarter guidance for a number of semiconductor lighting policy is expected to have been put into implementation of the "energy saving" an important help. On the one hand, the Ministry of Finance is in conjunction with the Development and Reform Commission and other authorities, plans to subsidize the semiconductor lighting products, expected in the fourth quarter.
When the "energy saving" has become one of the key economic development of semiconductor lighting to show its essential strategic position. Relevant statistics show that the total lighting electricity consumption of electricity society occupy 12% energy saving potential. By 2016, China will completely phase out the use of ordinary incandescent lighting, the estimated annual saving of 48 billion kwh.
The industry believes that this will further open the lighting application markets, to accelerate the application and popularization of LED lighting, and the chip is expected to fundamentally ease the pressure of excess capacity is expected to end 2015 penetration rate of China LED lights is expected to reach or exceed 20%.
Technology is the powerful competitive weapon, but only under the guidance of the strategy, technology can play a major role. Mr. Kim made Peizhong Yang, general manager of Gulf Consulting: "the decision to expand the strategic positioning methods, determine the allocation of resources to expand." In turn, technology resource allocation determined by the expansion, the expansion means determined by the strategic positioning. Therefore, the strategic positioning of technological efficiency of resource allocation decisions and the level of output. Therefore, companies need to rethink our LED strategy to achieve a strategic breakthrough. Analysis together wholesale LED downlights industry value chain.
(A) the industry value chain, "smiling curve" law generally, the entire value chain, including technology development, materials procurement, logistics, processing and assembly, order processing, marketing, branding the seven main service areas. The early 1990s, Taiwan's Acer Group Chairman Stan Shih, President proposed the "smile curve", with a parabola opening upward to show the added value of industry value chain. R & D front and back of the brand value-added services to the highest part of the two, while the middle part of the lowest value-added processing and assembly. Different segments of the value-added chain together into a line to form a relatively symmetrical "smile" curve shape, hence the name "smile curve."
LED epitaxial film industry value chain including design and development, single-chip design and development, procurement of raw materials such as epitaxy, chip processing, packaging and testing, LED applications, brand services seven main components. LED industry value chain in the international division of labor, the Japanese and American companies basically monopolize the design and development of wafer and single chip design research and development, in high-end value-added part of the value chain; Chinese enterprises are engaged in LED and LED application packaging and testing led, in the value low-end value-added chain link.
(B) the value of China's LED industry chain "long tail curve" feature we found that the added value of China's LED industry value chain, the curve is not symmetrical relative to the "smile curve", while the non-symmetrical "smile curve", or "long the end of the curve. " China wholesale LED industry chain, LED wafer and LED chip industry accounted for about 70% of the profits, LED package about 10% -20%, LED application about 10% -20%. In front of the value chain LED epitaxial wafers, LED chip design and processing R & D share of high added value; in the value chain of the LED back-end applications, the two aspects of the brand value-added services is very low.
Thus, the value chain in the front, back and links in the value chain, the low-end packaging and testing, and even into a curve. The curve does not form a relatively symmetrical "smile curve", but "long tail curve." LED industry is high-tech industries, and its high-tech features to some extent determines the LED epitaxial wafers, LED chips and processing aspects of design and development of high added value.
However, this is not the main reason. Competition pattern of China's LED industry is the LED industry value-added curve showing the "long tail curve," the main reason. Wafer R & D and design in single-chip design research and development, China's LED business in an absolutely weak competitive position. The Japanese and American companies with technical aspects of the patent monopoly, overstating the value-added R & D areas, leading to the front of China's LED industry value chain, high added value (profit almost Japanese and American companies share).
IMS Research report: In 2010, China LED lights accounted for 14% of the global lighting market. By 2015, this proportion is expected to increase to 20%. Currently, LED lighting accounted for 10% of the global lighting market by 2015, the proportion is expected to increase to 46%.
According to the DisplaySearch report, will gradually become the mainstream lighting applications, will use 2011 estimated growth of 20% compared with 2010. LED backlighting and illumination in 2010 total revenues of $ 7.2 billion, in 2014 the figure is expected to reach $ 12.7 billion. The second quarter of 2011, total revenues reached $ 3.2 billion, is expected to grow rapidly in the third quarter to $ 3.4 billion. 2011, China will become the largest LED street lamp market, accounting for 55% of global market share in Japan in 2011, is the world's largest LED light bulb market, market share up to 63%, but 2014 will be reduced to 40%. South Korea in 2010, is the world's largest LED supplier, but after 2011, Taiwan will be replaced.
According to statistics Strategies Unlimited, the LED lighting market in 2010 was 50 billion, of which 21% of the replacement lamp, the rest of the lamps. 2010 world street market $ 327 million. According to Strategies Unlimited expects 2010 to 2015 period, the lamps 17% compound annual growth rate, replacement lamp market will have a huge 59% increase. Street lamps, tunnel lamps, and includes parking lights, low dome light, wall lights and floodlights illuminated the area, including the sales growth rate will reach 26% compound annual growth rate of the overall LED lighting market will grow by about 30%, (CAGR :2010-2015).
Research LEDinside estimates that in 2010 the overall global lighting market has reached $ 79.3 billion (excluding car lighting market), Europe and North America, the overall lighting market size of about $ 40 billion, China is about $ 12.2 billion.
According to the Taiwan Industrial Technology Research Institute IEK data show that in 2010 the global LED replacement light output (market size) of about $ 1.08 billion, estimated in 2011 up to $ 2.2 billion, 100% annual growth rate of the point of view, but will challenge 100 2014 U.S. $ 2 billion.
According to McKinsey's report, the global LED lighting market is expected to grow from 7 billion euros in 2010 to grow to 40 billion euros in 2016, the annual compound growth rate of 34%. Subsequently, the growth rate will slow down, to the 2020 annual compound growth rate will drop to 13%. In the global lighting market is expected to reach 110 billion euros by 2020 - equivalent to the global television market. By 2020, market revenue will be close to 65 billion euros - in the global lighting market, accounting for nearly 60% of the share.
According Electronicast market research firm forecasts, LED general lighting output in Latin America will reach $ 345 million in 2015, the average annual growth rate of 42.5%. The 2010 output value of $ 59,480,000.
According to the DIGITIMES Research report, Korea is expected by the LED lighting market in 2010, 9,548 won (about $ 900 million) grew to 1.56 trillion won in 2012 and 2015 and 2020 is expected to grow to 8.7 trillion won, respectively, and 35.5 trillion won, according to that purpose do view, South Korea 2014 LED indoor lighting market will be greater than outdoor lighting, LED outdoor wholesale LED downlights by 2015, South Korea market size is expected to exceed 3.82 trillion won to 3.68 trillion won indoor lighting.
At present, China has become the largest Lighting producer and second-largest exporter.
