Philips: everything started from the lamp.

Back in 1891, Gerard Philips and his father set up a light bulb company, five years later, his brother Anton joined. They quickly expanded the bulb all around the world.

In 2011, the 120th anniversary of Philips.

The fall of 2011, Eindhoven, the Netherlands, Philips birthplace, in the center of the corner of its global illumination: light just like ocean waves, spread vent in the ceiling, the ground until the bath, the sound waves coming from the room four, which is Philips cheap LED lights created a dream-like shower scene.

And this is only part of their home lighting in horticulture, medical, office, cities, schools, entertainment, shopping malls, hotels, industrial, automotive lighting market segments, Philips also made many layouts, lighting invested heavily in research and innovation solution.

Just this year, took over as CEO of Marriott London, 120 years in the Eindhoven Philips Innovation Conference, but also spared no effort to express their determination to support the development of LED.

"Recently, we have an efficient energy-saving lamps and lighting solutions updates Malaysia and the Netherlands highway lights, and for these expenses and saving the return rather I believe that today's innovation and investment will bring returns tomorrow . "Frans van Houten said.

However, the vision and the reality of growth still have a long distance.

October 18, Philips released its third quarter of this year, quarterly, announced Philips to achieve 6% sales growth, and start the € 800 million while operating cost reduction programs. The profit before interest, taxes, amortization (EBITA) from the third quarter of 2010 fell to 11.8% in the third quarter of 2011, 6.8 percent, slightly lower than the second quarter of 2011.

Although the wholesale LED lighting has 32% growth, promote lighting business to achieve 8% growth, but sales and R & D investment and raw material costs, and Philips Lumileds Lighting company and home business income leads to poor performance decline.

End, Philips will cut about 4,500 jobs. Houten said, "This is a regrettable decision, but in order to improve the operation mechanism, enabling organizations to become more flexible, leaner, more competitive as a measure inevitable."

EMC model in LED indoor lighting market with a strong attraction

This year, cheap LED lighting market has not been a real release, and companies are pouring into the smoke caused the entire industry, even if low-cost business model is also seeking orders not to make business out of business dismal plight. Just at this time, EMC business model once again become the focus of the industry.

     "Owners of zero input, no input for LED lighting, maintenance costs borne by the enterprises, hire, who do not want to do it?" EMC model for the owners to reduce the risk of attracting more customers to use LED lighting for enterprise won the part of the order, but at this stage, but off the product quality, market competitive price, EMC model can become the last straw?

     Indoor lighting EMC model has a powerful appeal to the owners, Wu Jian will appeal summarized in four points: First, LED interior lighting of the EMC model, not just saving, there is a decline in energy consumption; second, the owners installed or replace the LED light source does not require additional money to buy new lamps, lighting all provided free by the company; third, in normal operation, if there is failure, resulting in the maintenance costs borne entirely by the company, the owners do not pay for additional maintenance ; fourth, to pay the owners did not increase, but will be spending its original cost and savings of electricity transformed, and business to share.

     "Zero input, but also to benefit sharing, the user of course will accept such a good model", EMC model in wholesale LED lights market has a strong appeal.