Mr. Alex Lambeek became RIM president of China region

December 20, 2011, Research In Motion (RIM) announced the appointment of Mr. Alex Lambeek as RIM's president of China.

     Alex Lambeek concurrently RIM's Asia Pacific vice president of marketing, he is a global mobile communications and mobile industry veteran manager.

     RIM's Asia Pacific senior vice president Urpo Karjalainen said: "Alex Lambeek global and Asia-Pacific region has a wealth of sales and marketing experience, in-depth understanding of local business development needs, and have outstanding achievements in high-potential market, successful performance. Alex Mr. Lambeek has a keen market insight and excellent management skills, he will further promote the growth of RIM's business in China. "

     As RIM's China president, Alex Lambeek will lead the team to develop China, the world's largest mobile communications market.

  Alex Lambeek said: "China is a strategic market for RIM's important to become a member of the team, I am very excited about the same time, I also look forward to BlackBerry smartphones and services will expand to a wider market, and in Chinese business to a new level. "

     Alex Lambeek joined in early 2011 as RIM vice president of marketing, Asia-Pacific region.As RIM's China president, he will continue to be responsible for wholesale China mobile phone and the region marketing.

     Alex Lambeek served as Nokia Asia Pacific and many parts of the world's senior sales and marketing positions, including head of Nokia's global scale (especially for China, India and Indonesia and other emerging markets) entry-level mobile phone unit, and the Asia-Pacific mobile phone sales and leadership marketing, has extensive industry experience.

Mobile phone sales dismal,Blackberry replace China president

According to reliable sources, Blackberry China President Xie Rui will be officially retired in December 2011, will take over the post of sales in China is currently the vice president and Asia-Pacific vice president of integrated marketing Alex Lambeek, and Xie Rui BlackBerry will remain to play China, a consultant.
    

               Xie Rui (right) / Alex Lambeek (left)

     Blackberry Replacing the post of president of China, reason is very simple, mainly because of BlackBerry's dismal sales in the wholesale China mobile phone market, sales of the same or even less than one percent decline in Nokia, monthly sales of less than 400 mobile phones.

     In order to get rid of this dilemma, blackberry has developed for the Chinese market in 2012 a new strategy. On the one hand and China slowdown custom product co-operators in favor of greater efforts to build its own retail channels, and increase in China's BlackBerry experience stores and outlet stores; the other hand, lower end of the price with the introduction of similar buy BlackBerry BIS giving six months or a year of subsidized services, in short, is to increase sales.